Tuesday, March 13, 2007

KXCI Featured at Social Media Conference

I was proud to be asked to participate as a panelist at the AZ Entrepreneur Conference on Social Media in Phoenix on March 1st. My presentation was a case study on the KXCI blog - the one you are reading right now - and the effectiveness of blogging and podcasting for non-profit organizations.

Here's a photo:

That's me... the 2nd from the left! The other panelists were: Max Fose IWS Now the web-campaign manager for John McCain; Kevin Donnellan Cold Stone Creamery the head Advertising Executive for the ice-cream empire; and Ben Gordon R&R Partners who has run successful ad campaigns for large corporations like Nike, AT&T, Coke, and the city of Las Vegas.

The keynote speaker for this event was Robert Scoble of the famous blog Scobleizer. He is a former Microsoft Executive who left that company to form PodTech.net and to become the #1 blog reader on the planet (this fact was proven by Google stats) and one of the most read bloggers on the planet. He also let everyone in on the hot new Web 2.0 sensation - Twitter - check it out!


At 8:15 AM, Anonymous Anonymous said...

Perhaps my question from last week didn't go through. I was wondering if you (Celia) could give us a bit more information on the CONTENT of your presentation - and that of the conference in general? It is nice to know who attended, but content is interesting too.


At 10:11 PM, Blogger Celia Blackwood said...

Hi Kali... I'm not sure what your question was last week but I'm glad to know you're interested in my presentation at the conference. Here's a transcript of my notes:

KXCI began blogging last summer following the Lunch & Learn series led by Allan Sabo and Amanda Vega.

They made it so clear how easy and beneficial a blog can be for a non-profit organization.

We used the Blogger platform – which has proven to be easy to set-up and easy to train others to use.

Currently we have 4 staff members and 2 volunteers contributing to the blog – with several more volunteers interested in becoming regular contributors.

Using Feedburner we created rotating headlines that appear on the homepage and link directly to the blog.

Traffic has increased from around 300 unique visitors per month in the beginning of the blog – to over 1,000 unique visitors each month – and these numbers continue to increase.

The local music scene has benefited from posts about new releases, upcoming concerts and festivals, and our live in-studio performances. Many local bands now link to KXCI blog posts on their myspace pages or their own blogs.

The KXCI blog has become the station’s quickest and easiest way (other than on-air announcements) to update and inform our audience and the community. After the big snow storm several weeks ago we were able to immediately post the list of school closures in Tucson – and then followed up with on-air announcements during the morning show – later discovering that our blog was one of the only sources of that information to be found online!

The power of the Keyword has become very apparent since we began blogging. It is truly amazing how many people discover our blog – and therefore KXCI radio – by using search terms that also happen to appear within our posts. This is a great thing for a community radio station with such diverse content and lots of popular names of musicians appearing in our blog posts.

This increased traffic has spilled over to our main website and our online listening audience as well. When people discover the KXCI blog – often they follow the links to the other sections of our website – and soon we have brand new dedicated KXCI fans!

Creating the KXCI blog was easy and most amazingly – FREE! It took almost no time to create and our blogging team was up and running within days. It has made it simple to immediately inform and update our audience – allowing feedback and comments – and providing an outlet for staff and volunteers to share upcoming program notes or special events.

At 9:31 AM, Anonymous Anonymous said...

Thankyou, Celia.

I am going to repost over at http://groups.yahoo.com/group/KXCIBulletinBoard/
because I agree with the idea that the web can be a beneficial place for the station and the community. I go much further than you, though because I feel open, public, and pretty much unmoderated conversations are even better than strictly controlled content that often takes days or weeks to occur here. I didn't set that bbs up but my understanding is that it was free and easy to do as well.

Don't get me wrong - I have been pretty supportive of the efforts here (this blog), I just think KXCI should stop living in fear of public criticism and honor the ideals of free speech, embrace dissent and criticism and use it to grow and become a better and more community oriented entity.

Diversity of opinion is at least as important as ethnic or socio-economic diversity. One only needs to look at the current US situation to see the dangers of "leadership" surrounding itself with ideological clones and refusing to consider differing ideas.

Thankyou again for the reply. I wonder if you consider comments received any sort of measure of "success" in terms of the blog - and what other participants perspectives were? I am always a little disappointed by the fact that there is very little give and take here, and rarely any push to get members involved other than as "consumers" - especially given the ability to promote it over the air. I don't read a lot of blogs but most seem to view readers comments as an important component of the process and while I see the value to KXCI of having a place to post announcements and information about upcoming events, didn't the website already have that capability?

What do other community stations do, I wonder?



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